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About the Organizer

The Mansmith and Fielders Diamond — Who we are

An advocacy-based company with a mission and a vision to be relevant to its 4-tier constituency consisting of marketing practitioners, marketing professors, marketing students and marketing advocacies via the four (4) I’s: IdeasInformation,Inspiration and Infrastructure.

Ideas

Mansmith and Fielders, Inc., founded in 1990, is headed by the most multi-awarded business educator in the Philippines – Chairman and Chief Marketing Strategist, Josiah L. Go (Awardee, Ten Outstanding Young Men of the Philippines (TOYM), Ten Outstanding Young Persons of the World (TOYP) and Philippine Marketing Association’s Agora). Our roster of consultants and speakers is comprised only of CEOs or members of top management who are successful practitioners and entrepreneurs with strong theoretical backgrounds and passion to help clients attain their vision. Specialist in marketing and sales training offering segmentized programs to its clientele, Mansmith and Fielders, Inc. conducts over 100 public and in-house seminars annually to broad base of top 1000 corporations, both local and multinational. Mansmith also provides marketing big idea services.

Information

Mansmith and Fielders, Inc. organizes every year the MARKET MASTERS CONFERENCE, which brings together the top marketing and sales minds of the country in a learning opportunity to know the latest INFORMATION, trends and insights from various industries. Entire net proceeds of the conference go to chosen beneficiaries involved in youth empowerment like the Center for the Prevention and Treatment of Child Sex Abuse (CPTCSA) and the Markprof Foundation.

The latest advocacy of Mansmith and Fielders, Inc. is in partnership with BusinessWorld entitled “Marketing Rescue” – a free quarterly seminar-consultation program conducted by Mansmith Consultant where the contents of the seminar arise from inquiries sent by entrepreneurs themselves.

Inspiration

Another advocacy aimed at providing INSPIRATION by recognizing excellent Filipino marketers and entrepreneurs is theYOUNG MARKET MASTERS AWARDS. This project, organized by Mansmith and Fielders, Inc., seeks to honor young achievers, 35 years and below, who excel in marketing and entrepreneurship, and whose achievements encourage and inspire young people to be innovative entrepreneurs and outstanding brand builders. Please visitwww.youngmarketmasters.com for more details. The winners of the Young Market Masters Awards get to speak of their achievements and experiences in a conference in August called the Young Market Masters Summit.

Infrastructure

To help companies build able manpower INFRASTRUCTURE, Mansmith Chairman Josiah Go, together with former Johnson & Johnson ASEAN President Ding Salvador also formed the MARKPROF FOUNDATION INC. which aims to search and train the Top 25 Marketing Management Trainees of the Philippines. These graduating students will attend a free seven-weekend MARKPROF MARKETING BOOTCAMP geared towards developing future leaders of this country. Other trainers of the Bootcamp include top CEOs and marketing heads of the country’s manufacturing, telecommunications, advertising, sales, marketing and marketing research firms. For further information, please visit www.markprof.org.

And to assist the academe in providing students with ample and relevant marketing know-how, Mansmith, the official Trainer of Marketing Professors, has trained more than 200 marketing professors from various Philippine universities and colleges in a specialized “Marketing Strategy and Plans” training workshop covered by a P5 million scholarship grant to the Association of Marketing Educators (AME) that has been ongoing since 1997. This project is undertaken to upgrade quality of marketing education by enhancing the interaction between the academe and industry practitioners.

Mansmith and Fielders, Inc.
Differentiation

The foremost differentiation of Mansmith and Fielders, Inc. lies on its specialization in marketing and sales training. Such a concentration is coupled with the contribution of dream-team trainers and consultants whose extensive top-level professional experience in the fields of marketing management and entrepreneurship extend not only credibility but also insightful expertise. In fact, this background translates to the development of breakthrough innovations in training that combine theories and localized case studies that create an informative learning experience. This includes the first and only multi-level marketing (MLM) 3-unit full-semester course in the country and in Asia, borne out of one of ten bestselling marketing books authored by its Chairman. Another first, is the Blue Ocean Strategy Course which was also offered as a full semester course in the Philippines and in Southeast Asia. In the end, Trust, more than credibility or patronage, characterize the relationship between Mansmith and Fielders, Inc., and its clients, thus its services come with money-back warranty – the first training company in the Philippines that assumes such a guarantee.

Mansmith and Fielders, Inc. is an advocacy-based company where a minimum 30% of annual profits goes to various charities in youth empowerment. This orientation of service and commitment to excellence is the company’s social responsibility to the industry and society which has chosen to partner with us and has grown with us over the years.

Mansmith and Fielders, Inc.
Dreams

Given the challenges that characterize contemporary living, the responsibility of creating opportunities for more people become ever significant. In fact, this genuine conversion in society impresses greater pressure upon those who occupy an advantaged position in society — a call to get down and immerse oneself amidst the reality of dearth and limitations.

It is with this realization that Mansmith and Fielders, Inc. aspires first and foremost to raisePHP50 million for its supported advocacies and charities through the annual Market Masters Conference. For it is through this that marketing is illuminated not only as a noble profession but also as an advantaged position, in itself, to effect change in society. And as its enduring legacy to the profession of marketing, Mansmith and Fielders, Inc. envisions the creation of a Marketing School that takes on the same mission of promoting marketing excellence in the Philippines, and the region.

Perhaps it suffices to mention that after all is said and done, in the valley of shadow and death, all the bags of gold, all the pomp and glory don’t matter at all — what matters is how one made a positive impact in the lives of the people around. We are Mansmith and Fielders, Inc. and these are our dreams.